Event Details
The Changing Face of Marketing for New Media - February "Second Wednesday" Luncheon
| What: | Yes, we ARE going ahead with Wednesday's luncheon! Come in from the cold and join us at Petterino's! Reception begins at 11:30 am, followed at Noon with lunch and presentation.
In 1987, a determined Dominique Raccah left a promising career with advertising giant Leo Burnett, cashed in $17,000 from her 401K plan, and launched a publishing house from her upstairs bedroom in Naperville, Illinois. She called it Sourcebooks.
Over the years, Sourcebooks has grown and flourished by following its independent vision, and by publishing extraordinary authors and unique books with readers in mind. As an example of what she views as the need to make content accessible in whatever way consumers want it, Raccah has cited Sourcebooks' successful books “The Complete Book of Baby Names,” and “Best Baby Names” – Sourcebooks is now publishing its baby-name content in e-book format and as an iPhone application. Noted for its strong publicity and marketing efforts on behalf of its authors and retailers, Sourcebooks stands today as one of the leading independent book publishers in North America.
Book publishing is just one of the print media that is transforming, and that transformation has lots of implications for marketing. New technology is consistently changing the way in which people receive their news and entertainment. From iPhones and e-readers to vertical communities and Google Editions, the future will challenge the way in which we market and monetize media. So what are the options, and why is the role of marketing the key to the future of new media?
Join us on Wednesday, February 10th, as we hear the inspiring success story and learn how Founder and CEO Dominique Raccah has grown Sourcebooks – featuring 10 New York Times bestsellers – into the largest woman-owned trade book publisher in the country. This event is open to the CADM community as well as guests, clients, and non-members. |
| When: | Wednesday, February 10, 2010 11:30 AM to 1:00 PM |
| Where: | Petterino's Restaurant, 50 West Randolph Street, Chicago |
| Register: | CADM Member | Non-Member | |
| by 2/6/2010 | $44.00 | $59.00 | |
| by 2/9/2010 | $49.00 | $64.00 | |
| after 2/9/2010 | $54.00 | $69.00 | |
UPCOMING EVENT
RegisterThe Allure of Emerging Media for the Multicultural Audience - Monthly Luncheon
| When: | September 15 - September 15, 2010 |
| Where: | Maggiano's Restaurant, 516 North Clark Street (Clark and Grand), Chicago |
View Event Details > UPCOMING EVENT
RegisterAugmented Reality: Beyond the Cool, How Brands Can Leverage for Engagement and Sales - Luncheon
| When: | October 13 - October 13, 2010 |
| Where: | Petterino's Restaurant, 50 West Randolph Street, Chicago |
View Event Details >