| What: | The possible resurgence of direct mail for customer activation and retention...
Join us on Wednesday, March 10th, as Chuck Thomas, President of CTCreative, Inc., takes a look at the pluses and minuses, the pros and cons of direct mail vs. email marketing. While there
may be cost advantage to using email, how effective is it really? And if you really wanted to connect with a
prospective customer, which media is best? While email gives you the ability to drive a prospect to a web site, is it
possible that a personal, 1 to 1 piece of USPS mail actually could be more effective at activation?
In this presentation we’ll look at the statistics, pros and cons, and investigate sociological
trends that are pushing consumer and buyers to new heights of email protection, and driving people to connect
with people in a community they trust.
We’ll look at how trust is built, and the 4 steps to building trust through direct mail and email, how to utilize the
right tools and the right message and the right activation tactics to generate stronger response and create sticky customers and advocates.
Because of its personal unfiltered access, is it possible that direct mail, when harnessed with individual 1 to 1
consumer information, is the medium of choice to create new and loyal customers? Or is it better to use email
and blast it out, hoping to land 1 out of a growing group of millions of highly protective, uninterested, spam-filtered
email users?
Covered in this presentation:
• Facts and trends contrasting email and direct mail media
• Sociological trends that are creating new, emerging communities, and building affinity across traditional
borders
• Learn 15 anthropological tools for building trust, connection, brand preference and tribal
• Understand how to build trust quickly, and convert that trust to purchase and advocacy |