November Marketing Snax
Greetings and Happy November to you all. I hope this edition of Marketing Snax finds you in a peaceful state post-election, with an eye toward celebrating the holidays in new and creative ways with the people who matter most. The idea of slowing down and taking things in smaller bites is kinda what Marketing Snax is all about. We’ve found some interesting marketing tidbits for you and are serving them up all in one place for easy consumption. Enjoy!
Thank you. Thank you very much.
This year has been…well, a year. It might be hard to find things to be thankful for. As marketers, we’ve had more pivots than Disney on Ice. But fortunately, Ann-Marie Schaffer, EVP at Merkle, has helped identify some silver linings to consider. Read more.
Still time to vie for Echo glory.
To help out marketers like us who have had very full plates lately and programs that have taken detours in the second half of 2020, the ANA Echo Awards have shifted some dates. Now you can submit entries until December 18th and the scope of eligible work has been expanded to include campaigns that have run between April 1, 2019 through December 1, 2020, That’s a generous window! CADM Marketers get a special VIP discount when you use the code: USDMAVIP21. Read more
Marketer on the move: Casey Ciciora-Gold
It warms our hearts when good things happen to good people. And who doesn’t need some good news right now? Casey Ciciora-Gold has long been at the heart of the CADM. (Heart of Gold? See what I did there?) You might even say he grew up with CADM, as it first landed on his radar through his mother and CADM supporter Andy Gold. We have had the privilege of getting a front-row view of Casey’s career trajectory as he found his niche in health & wellness marketing at AblesonTaylor and SCOUT Marketing, rising to his most recent to role as Associate Director, Digital Strategy at SCOUT. Today we celebrate Casey as he makes the move to client side for an exciting new opportunity at Horizon Therapeutics. Along his career path he’s maintained a close network of fellow marketers at the CADM and has been a key force behind the Board of Directors, the Tempo Awards committee and is now Vice President of CADM. Connect with Casey on LinkedIn