March Marketing Snax
Hello and Happy March! Is it coming in like a lion or a lamb? It’s anyone’s guess in Chicago, right? After digging out from snow higher than our cars in February, we hope this edition of Marketing Snax brings you news-bites that put a spring in your strategy and some hopefulness in your outlook. Dig in!
Airbnb is embracing the spring awakening.
Are you feeling that itch to get out of town? After so many of us have been over-indexing on comfort and under-indexing on excitement, the pent up demand for travel is about to burst. Before you dust off your suitcase consider this, marketers. Experts say the great American road trip is about to go into overdrive. What will that mean for the travel industry? For one thing, Airbnb may surge and others may adopt the Airbnb model. And now they’re running their first TV campaign in five years. Read more
Who’s ready for some crowd surfing? Lollapalooza may go live.
It’s been almost a year since Chicagoans have squeezed together in a swarm of humanity to revel in the joy of live music. But as shiny and hopeful as a 3-day admission bracelet, Lollapalooza and other summer events could return in person for 2021. Of course this is dependent on several factors. But just the thought of it is music to our ears. Read more
Meet a bright light on the CADM board – Steve Steger of Steger Marketing,
There is a group of dedicated volunteers at CADM who are helping to move our Chicago marketing community forward. In this series, we’ll spotlight individual board members and give you a peek into how they think with a few of industry-related questions.
- What are you most looking forward to in 2021 and the upcoming year?
Building on the momentum from the end of last year. The massive disruption caused by the pandemic created huge opportunities for small, agile competitors. Many have seized the moment. It will be fascinating to see if they can continue their growth or if things will slip back to the status quo as the pandemic subsides.
- What do you see as being your biggest challenge for this year with your marketing plans? How do you plan to overcome those challenges?
In the first half of 2021, it will remain engaging prospects in a virtual environment. Without face-to-face interactions, it’s challenging to break the ice. However, that’s a natural opening for associations like CADM. We’re a great place to nurture existing relationships, meet new people and have some fun too.
- How was working with your teams changed over the last year and what can we expect in 2021?
Working remotely was, of course, the biggest change. But people seemed to have adapted. I expect in-office interactions will resume in the second half of 2021 with a more flexible work environment. Companies will be more lenient to work-from-home requests.
- Will big data and AI play an even bigger role in today’s market? How will they be incorporated into your marketing plans?
Yes, big data’s influence will continue to expand with one caveat. There’s a growing concern for data privacy. Legislation has already been enacted in Europe. Will other regions follow suit? It’s unlikely in the US in the short term if you ask me but certainly possible in the not-so-distant future.
If you are interested in becoming a CADM Director or know a marketing professional who you would like to nominate, you can apply here with applications due April 26.