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January Marketing Snax

Posted by [email protected] on Jan. 18, 2021  /   0

Happy 2021, Marketers!

Spinning off of the weirdest year ever and into a year with lingering uncertainty tinged with hope, we have one wish for you: Keep it fun in 2021.

Together let’s find ways to infuse positivity into our marketing plans and outlooks in the coming year. For starters, please enjoy a few marketing “appetizers” in this issue of Marketing Snax, a selection of quick-hit, curated content to help you stay current.

Bon Appetit!

SNACK 1:

May all of our relationships be mutually beneficial in 2021

An Instagram sweeps geared at failed relationships was born out of a match made in heaven between AB InBev Babe wine brand and dating app Bumble. Here’s how it worked. Couples who were forced to quarantine with exes during the pandemic could enter to win their moving costs covered, wine and a new Bumble profile.  All they needed to do was comment on the contest post to enter. Five lucky winners were able to escape their loveless lockdown and move on. This great social service was born out of a partnership between a wine brand and a dating app. Sounds like a winning combination! Consider your partnership opportunities this year. Read more on Bumble Instagram

SNACK 2:

Attention Performance marketers: TV is your channel too

According to Adweek, more and more performance opportunities are becoming available with the power of television. Discover new ways to add it to your performance marketing mix. Tune in to learn more

SNACK 3:

Counting up to Chicago’s Top Marketing agencies

Now that we’ve counted down to a new year, we thought it would be interesting to tally up the hip and happening marketing agencies in Chicago right now. This article by Built In Chicago does a pretty good job of including some up and comers, hot digital shops and a few established players in their Top 47 list, all specializing in advertising, marketing and creative. Of course, there are several we would add to this list …Read more

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