How to Use Brand Partnerships to Improve your Loyalty Marketing
Brand partnerships are hot. Loyalty programs are struggling, as is the rest of the economy, and brands are looking at new ways to drive customer growth, engage current members, and create new points of difference. But very often they are approached in an opportunistic and impulsive way. In this presentation you will learn a strategic approach and understand the roadblocks to watch out for along the way. Further, you will learn the important roles brands and agencies can play to develop a thriving partnership ecosystem.
About the Speaker
Jay Weinberg has been a leader in loyalty marketing for over 25 years. He designs and manages customer loyalty programs for clients in retail, travel/hospitality, entertainment, and food service. He focuses on analytics, research, and technology, bringing an entrepreneurial spirit gained from over 20 years in business and being a trusted partner.
$0.00 CADM Member Registration
$40.00 Non-Member For-Profit Ticket: Individual marketing professional who currently works for a for-profit company or is currently an independent contractor or consultant.
$20.00 Earlybird rate before November 5
$20.00 Non-Member Not-For-Profit: Individual marketing professional who currently works for a not-for-profit organization including colleges and universities.
$10.00 Earlybird rate before November 5
$10.00 Non-Member Student: Individual marketing students who are currently full-time undergraduate or graduate students.
$5.00 Earlybird rate before November 5