Who Won? Who Lost? Super Bowl LV Ads


February 11, 2021
5:00 PM - 7:00 PM
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Virtual Meeting via Zoom


The Super Bowl is marketing’s biggest event. Every year, brands pay extraordinary sums to reach 100 million people in the U.S. market. Kellogg marketing professor Tim Calkins has been studying Super Bowl ads for more than a decade and is one of the world’s most quoted Super Bowl analysts. Join Tim for a look at the 2021 Super Bowl. What worked? What didn’t? And, most important, what can we learn?

Tim Calkins helps people and organizations build strong brands; he is a marketing professor, author, speaker and consultant.

He is Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy and Biomedical Marketing, and is co-academic director of the Kellogg on Branding executive education program.

Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions. He has served as a judge for the ANA Genius Awards, the Word of Mouth Marketing Association’s WOMMY Awards, the Native Creatives Awards and the EthicMark Awards.

In addition to teaching at Kellogg, Tim works with major corporations around the world on strategy and branding issues. His recent clients include Eli Lilly, Medtronic, AB InBev and AbbVie. He is managing director of Class 5 Consulting, a marketing strategy firm.

Tim is frequently cited by the media. He has been quoted in publications including Business Week, The Financial Times, The Wall Street Journal and The New York Times. He has appeared on all of the major television networks.

He received his BA from Yale and his MBA from Harvard.


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