B2B Contact Data - Decay Rate and How to Fix It!


May 27, 2021
12:00 PM - 1:00 PM
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Virtual Meeting via Zoom. Zoom link provided with registration confirmation.


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Content used to be king, but it's now data. In B2B the most important data is the information on the companies and individuals you what to sell and/or do now. Unfortunately, this data decays at an alarming rate - 60-70% per year. Learn what data elements decay the fastest, and 9 tips and techniques to fix it. The better your data, the more sales!


John M. Coe
B2BMarketing, LLC

John is President of B2BMarketing, LLC. His background includes experience on both the sales and marketing side. On the sales side, John was a salesman, national sales manager and executive in charge of both sales and marketing for three firms early in his career. On the marketing side, he was president of a B2B direct marketing agency for 10 years, National Campaign Manager at IBM, Sr. VP of B2B at Rapp Collins Worldwide and President of Protocol B2B. He has been dealing with B2B data for a long time and has the scares to prove it. John is also the author of The Fundamentals of Business-to-Business Sales & Marketing, published by McGraw-Hill.


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